Provide original content.The key to a successful Online Business strategy is to create excellent content that your audience will want to share. Do not expect people to visit your site on a regular basis if you do not update it regularly with quality content. Your content will be perceived as valuable if it is original, instructive, is relevant to your readers’ interests and helps them get better deals on your products. Share your best tips, experiences, discounts and write about any popular topic your audience can relate to. Experiment with different formats too; you will find that certain types of articles get more attention, such as top 10 lists.Go ViralGet your content to go viral. You should consider creating a series of video or info-graphics; people will be more likely to watch an entire video than read a whole article. Use these videos to present your products but focus on providing your audience with quality content. You could, for instance, start your own cooking show if you sell cookware, or demonstrate different fitness workouts if you sell sporting goods or supplements. Share your content efficiently; post it on social networks, message boards, and your blog and get more people to share this content by including coupon codes at the end of your videos for instance.
Become a CelebrityBecome a celebrity in your field of work. Take the spotlight in your own videos and sign every article you write with your name and a link to your site. Start your own blog and develop a strong presence on social networks. People will eventually recognize your name if they see your articles featured on their favourite blogs or publications. You should also attend as many events as possible: go to conventions, fairs, festivals and organize your own events too. Do not miss an occasion to speak in public about your products. Make sure everything you do is documented online and network with other professionals and potential customers as much as possible. Dress and behave like a professional and you will soon be considered as an expert in your field of work.Interact with your audienceInteract with your audience as much as possible. Make sure that you give people several options to contact you and be available and helpful with everyone. Create a blog, a message board or a group on your customers’ favourite social network so that your customers have a place where they can share their own content, have access to quality articles, pictures or videos they will find interesting and make new friends. Do not befriend your customers; you should remain professional and remember you need to convince these people to buy your products. Creating online communities and staying in touch with your customers is the best way to develop a good branding strategy.
Apply these tips and keep looking for new Online Business strategies that would be relevant for your niche. Implement new strategies on a trial basis and keep track of your results to make sure you are going in the right direction.